We started Sooni Pouch to allow anyone and everyone to discover amazing Korean beauty products in an effortless and approachable way. We have a vision of delivering cult favorites from top established brands and new discoveries from companies whose products are not readily available outside of Korea. By carefully curating each box to meet everyone’s needs, we have been unparalleled in exceeding customer expectations and fostering unique experiences.

Our sole mission is to let YOU discover favorites that fits YOUR individual wants and needs. It’s 100% about YOU! With Sooni Pouch, you will get to sample latest K-beauty trends monthly, at the price point you choose.

Korean beauty is all about embracing your natural skin and enabling it to look and feel its best. Join the Sooni Pouch community today and learn what it means to truly reinvent K-beauty!